Risk issues and opportunities facing key centres of worship, particularly those with many staff and volunteers, will be the starting point for an in-depth look at internal and external communications. Guest practitioners will help us to explore communications and marketing issues, and will respond to your questions.

This course is developed from one originally designed for the needs of Anglican Cathedrals and Greater Churches but staff of high-profile churches from other denominations will find the day useful and bring valuable insights to the course.

The leadership charged with guarding the reputation of cathedrals and high-profile
churches, including deans, canons and senior ministers
Those with particular responsibility for internal and external communications including
Press Officers and spokespersons
People responsible for promotion, publicity and marketing
People responsible for representing a cathedral or high-profile church to its community
and the wider public

The key issues involved in internal and external communications
How to identify and communicate core messages
How to develop good relations with local media

Dealing with the media in times of crisis or difficulty
Marketing your venue and meeting the needs of your visitors