
Senior decision makers and people in positions of responsibility in an organization

Communications Directors and spokespersons

Ministers who may be called upon to respond publicly to crisis situations

Anyone who may have to face the media in a situation where communicating with

accountability, empathy and professionalism will be paramount

The principles of crisis management

How to anticipate and prepare for crises

The structures needed for effective crisis management

How to deal with the media at times of crisis

How to face a difficult interview situation